About us

Dynamic, experienced,
laser-focused

We use our years of startup operator experience and working within agencies and venture capital firms to support, guide, and advise founders and senior teams. We’ve launched global brands, taken companies to IPO, and promoted and protected corporate reputations through times of major change. Whatever your company’s opportunity or challenge, communications can connect the right people to the right message at the right time.
OUR TEAM

Meet the team

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Natasha Jones

Co-Founder
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Natasha is a seasoned communicator and corporate strategist with deep expertise in working with high-growth tech startups. She scaled the corporate affairs strategy and capability for fintech Funding Circle, from startup through IPO, and as a public company. As part of this, she built legitimacy for a new model of lending, working with Whitehall and Brussels to shape broader small business lending and fintech public policy, while also sitting on industry boards including Innovate Finance, UK Finance, and the CBI’s Financial Services Council. After leaving Funding Circle, she established her own advisory firm, providing strategic counsel to Index Ventures and its portfolio companies, and advising a range of startups across health, climate, and energy. She holds an MBA from Warwick Business School.
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Rachel Gurney

Co-Founder
Rachel has a proven track record in helping companies through times of change or challenge, especially in sectors that are rapidly evolving or highly scrutinised. She has worked both in house and at leading agency, Portland. Throughout her career, she has specialised in health, tech, education and infrastructure, working with the likes of Pfizer, BenevolentAI, Index Ventures, Teach First, Jacobs and Heathrow. Most recently, Rachel was Global Communications Director for Kry, Europe’s largest health tech startup, helping to protect and promote the company’s brand across five markets; influencing consumers, healthcare professionals, and major organisations such as the National Health Service. Rachel recently completed the London School of Economics course in Corporate Sustainability.
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Jessica Heaney

Director
Jessica has over 15 years experience specialising in B2B and corporate communications, helping businesses drive brand growth, fast-track company goals, while elevating brand positioning. With a strong track record helping businesses influence targeted stakeholder groups (no matter the sector), Jessica is results-driven and crafts effective comms plans to help exceed commercial objectives (including sourcing investment, enhancing sales pipeline, boosting awareness and gearing up for sale). Directing integrated comms campaigns for UK and international companies (from start-ups and government agencies to global corporations), Jessica has worked with FedEx Express, Hootsuite, Enterprise Ireland and Diligent but holds wider experience across logistics, fintech, engineering, FMCG, retail, payments and many more. In her spare time, Jess has recently started spinning.
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Eleanor Gall

Senior Advisor
Eleanor is a policy and public affairs specialist with proven success in influencing change through strategic communications and advocacy. She has supported social movements, charities, international non-profits, UN agencies, public bodies and private companies to influence decision-makers, shape policy and maximise impact. Eleanor has extensive government relations experience, a strong understanding of the political process and expertise across health, education, equality, climate and tech. Most recently, she helped to develop strategy and policy on the human rights implications of issues such as climate change and AI at the Equality and Human Rights Commission. Eleanor lives in Edinburgh and enjoys making the most of Scotland’s great outdoors.
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Shenel Moore-Bick

Senior Advisor
Shenel is a strategic communications consultant and copywriter with over 15 years' experience working across London and Hong Kong. She has held senior positions at global agencies, including Teneo, BCW, and Archetype (previously Text100), and has held in-house positions at the Royal Academy of Engineering and the Department for International Trade. Shenel provides specialised communications support to companies in the health, technology, and engineering sectors, leveraging her extensive experience to drive impactful strategies and results. Shenel is passionate about mental health, and in her spare time, volunteers as a counsellor at the UK’s leading mental health charity, Mind.
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Rahima Ahmed

Executive Assistant
Rahima is an experienced Executive Assistant, bringing over 10 years' experience supporting founders and board-level executives. Her career includes working with renowned agencies such as WPP and Dentsu UK, as well as leading media organisations like News UK and Reach PLC. Rahima excels at coordinating day-to-day operations, providing strategic administrative support to leadership teams and scheduling. She holds a bachelor’s degree in Media and a postgraduate degree in Psychology, equipping her with a unique perspective on communication and organisational dynamics. In her spare time, Rahima plays the piano and enjoys creating her own compositions.
Testimonials
"Natasha's advice has been invaluable in helping to shape crisp and concise messaging, ensuring clarity around our proposition and investment opportunity. Time spent with Natasha is always highly focused, productive and enjoyable."
Paul Landau
CEO & Founder, Careology
"Natasha is an expert strategic corporate affairs advisor and operator, who gets results by building strong relationships and consensus around issues with all the relevant stakeholders, internal and external."
SAMIR DESAI
CO-FOUNDER, FUNDING CIRCLE
Founder, Super Payments
"Rachel crafted a communications strategy that brilliantly showcased Kry's innovative digital healthcare globally, navigating the intricate policy and market challenges we faced. Working with Rachel is a genuine pleasure; she’s not only reliable but also a great team player."
Johannes Schildt,
CEO and Co-Founder,
Kry
"Rachel's attitude, work ethic and experience mean she's the perfect comms professional to partner with, especially when establishing your corporate brand within a fast-growing or highly regulated sector. I trust her advice implicitly!"
JULIET BAUER
CHIEF COMMERCIAL OFFICER, APIAN
"Natasha's advice has been invaluable in helping to shape crisp and concise messaging, ensuring clarity around our proposition and investment opportunity. Time spent with Natasha is always highly focused, productive and enjoyable."
Paul Landau
CEO & Founder, Careology
"Natasha is an expert strategic corporate affairs advisor and operator, who gets results by building strong relationships and consensus around issues with all the relevant stakeholders, internal and external."
SAMIR DESAI
CO-FOUNDER, FUNDING CIRCLE
Founder, Super Payments
"Rachel crafted a communications strategy that brilliantly showcased Kry's innovative digital healthcare globally, navigating the intricate policy and market challenges we faced. Working with Rachel is a genuine pleasure; she’s not only reliable but also a great team player."
Johannes Schildt,
CEO and Co-Founder,
Kry
"Rachel's attitude, work ethic and experience mean she's the perfect comms professional to partner with, especially when establishing your corporate brand within a fast-growing or highly regulated sector. I trust her advice implicitly!"
JULIET BAUER
CHIEF COMMERCIAL OFFICER, APIAN

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