OUR SERVICES

Policy, public and regulatory affairs

Shaping your policy and regulatory environment to help reach commercial goals.
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Policy positions that advance commercial goals
Nurturing relationships with regulators and government
Sector positioning that builds authority and credibility
Practical guidance on emerging regulation and policy shifts

Navigating policy, regulation and public affairs

Your policy and regulatory environment can determine whether your business has the freedom to grow – or faces barriers at every step. At Founders Comms, we help you define positions, build relationships, and engage effectively with the stakeholders who shape your operating environment.

As a public affairs agency, we act as your partner in policy development, regulatory affairs management, government relations, and stakeholder engagement. Whether you need a trusted policy advisor, an AI policy advisor, or broader support to influence your sector’s direction, we combine strategic thinking with practical execution.
Stakeholder engagement strategies: Building trusted, long-term relationships with the people and organisations shaping your business environment.
Policy positions that resonate: Grounded commercial priorities, designed to influence regulators, policymakers, and industry groups.
Consistent, targeted messaging: Tailored for regulators, government officials, and trade bodies so your perspective is clearly communicated and understood.
Monitoring and response: Helping you shape the policy landscape, anticipate change, and minimise risks to your growth.

Our public and regulatory affairs support:

Policy Position Development

We help you articulate clear and credible policy positions that advance your business goals while resonating with policymakers and regulators. Our policy development process ensures your voice is consistent, persuasive and aligned with your strategy.

Stakeholder Mapping

We identify the policymakers, regulators and trade bodies who matter most to your sector – then create a targeted engagement plan. By prioritising key relationships, our approach ensures resources are focused where they can have the greatest impact.

Government Relations

We support direct outreach to government, regulators and industry groups, ensuring your perspective is heard where decisions are being made. Our role is to open doors, manage dialogue, and position your business as a trusted voice.

Policy Advisory

Our team acts as embedded policy advisors, offering insight into issues, regulations and opportunities to shape debate. This includes specialist support in emerging AI policy, helping you anticipate changes and influence outcomes before they affect you.

Media Training

A great story falls flat if the delivery wobbles. Our media training services prepare founders, executives, and key team members to represent your brand with clarity, authority, and composure — whether it’s a friendly feature interview or a challenging line of questioning.

As a hands-on media training agency, we tailor every session to your business, sector, and media landscape. We cover:
Understanding how journalists work and what they need for stories.
Refining your key messages so they land in a concise, memorable way.
Handling difficult or unexpected questions without losing control of the conversation.
Developing presence, tone, and body language for on-camera and in-person appearances.
Scenario-based exercises that replicate real interview conditions, giving you the chance to practise under pressure.

Why policy matters for startups

For startups, regulation can be both an obstacle and an opportunity. From fintech to healthtech, climate to AI, sectors moving quickly often face scrutiny, new rules, and shifting public expectations. Without a clear public affairs and policy strategy, your business risks being defined by others.

Engaging early with government, regulators, and trade bodies helps ensure your business model is understood and your priorities are represented. A thoughtful policy and regulatory affairs approach can protect your licence to operate, shape a fair environment for growth, and position your company as a credible voice in your sector.

From early expansion through to IPO, proactive engagement builds trust with stakeholders, reassures investors, and demonstrates maturity — all of which are critical to long-term success.

Why Founders Comms

Our team brings experience not just as advisors, but as operators who have worked inside highly regulated industries from startup through to IPO. This perspective means we understand the pressures of building and scaling businesses while navigating complex regulation.

Our founders have served on industry boards – including the CBI’s Financial Services Council – giving us direct insight into how policy decisions are shaped at the highest levels. We’ve also supported companies working closely with public institutions such as the NHS, where clarity, accountability, and trust are non-negotiable.

As a public affairs agency, we combine strategic insight, hands-on delivery, and board-level experience. We don’t just map the policy environment – we help you shape it, influence debate, and build the credibility your business needs to grow.

Policy, public and regulatory affairs for every stage of growth

Your approach to media should evolve with your business – shifting focus from raising awareness in the early days to maintaining influence and credibility as your profile grows.

Pre-Seed / SEED

Launch & Market Entry

Focus on building credibility from the start. Secure stories in the outlets that matter most, prepare a clear press kit and ensure journalists understand your mission and the value you bring.

Series A-B

Traction & Momentum

Demonstrate progress through media that your investors, partners and potential hires trust. Share customer success stories, product milestones and growth metrics to reinforce your market position.

Series B+ / Expansion

Scaling & Category Leadership

Build a regular media presence. Maintain a steady rhythm of commentary, secure features and share insights or data that influence your sector’s conversation.

Pre-IPO / M&A

Growth, Exit & IPO-Ready

Coordinate closely with investor and market communications to ensure consistent messaging. Limit spokespeople, follow agreed protocols to project stability, credibility and a clear long-term vision.

Reputation Management

Visibility brings opportunity – but also scrutiny. We help you prepare for and navigate challenges without losing stakeholder trust. From managing negative coverage to handling sensitive issues, we ensure you stay in control of the narrative.

Learn more about our approach in our Crisis Communications services.

Media relations case studies

Case Study 1

We start by understanding your business objectives and identifying the audiences that matter most. From there, we create a tailored communications plan – mapping priorities, setting timelines, and establishing how success will be measured.

Your story should be distinct, memorable, and adaptable to different audiences. We develop narrative frameworks and key messages that convey your value, reflect your culture, and differentiate you in a competitive market.

Case Study 1

We start by understanding your business objectives and identifying the audiences that matter most. From there, we create a tailored communications plan – mapping priorities, setting timelines, and establishing how success will be measured.

Your story should be distinct, memorable, and adaptable to different audiences. We develop narrative frameworks and key messages that convey your value, reflect your culture, and differentiate you in a competitive market.

Ready to get started?

LET'S TALK
If you want to control your narrative, grow your profile, and engage with the media from a position of confidence, we can help.

Contact us today to discuss how our media relations and strategy services, press office expertise and media training can support your growth.
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Your strategic communications partner for every stage of growth
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020 3668 2895